April 25th Nike and the Minnesota Vikings unveiled the team’s new NFL Nike Elite 51 Uniform design for the 2013 NFL season – a completely integrated system of dress featuring a modern representation of Viking folklore merged with a deeply respected football culture. Nike designers and the NFL worked closely with Vikings athletes, coaches and […]

+ Nike “Bodypaint” with Joanne Gair


To bring this technology to life, Nike partnered with renowned makeup and body paint artist Joanne Gair to interpret this concept artistically. Joanne was a natural collaboration choice, as her passion and attention to detail mirrors Nike’s own obsession over every aspect of craft and design. A three-decade industry leader herself, she is constantly striving […]

+ Nike KobeVII – Behind the Scenes


Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome. ………………….. Production Company: Heist Projects Director: Jordan deBree Producer: Leslie Valentino Editor: Matt Notaro

+ Nike Gridiron 7on7 Tournament Training


In early July, eight of the best – and fastest – football teams in the country traveled to Nike World Headquarters in Washington County, Oregon to compete in the 2011 7On Tournament. Check out all of the action, both on and off the field, from the tournament. ………………….. Production Company: Heist Projects Director: Jordan deBree […]